The British Government today announced plans to roll back on flagship EU data laws that will scrap online cookie requests in the first post-Brexit shakeup of the UK digital economy.
The Department for Digital, Culture, Media and Sport announced its notion to change the UK's data legislation with the aim of boosting digital growth and increasing trade post-Brexit.
Mr Dowden explained the UK wanted to shape data laws that were based on 'common sense, not box-ticking' as they forged their own legislation after leaving the bloc.
He signalled that the reforms will cut down on 'pointless' cookie banners, which are used by organisations to secure consent for storing data when using their websites. "
Many Brexit supporters have previously argued that the GDPR law (which was put in place to dictate how data and people's personal information is collected an stored) was overly bureaucratic and needed reforming.
Brexiteers have argued that GDPR which governs how data and people’s personal information is collected, is overly bureaucratic and should be reformed.
Many users have been found to have been turned off from using websites due to excessive cookie alerts and pop-ups, which can detract from a user's experience of a website as you are constantly having to accept or decline cookie policies or GDPR law policies before using website.
"The Department for Digital, Culture, Media and Sport (DCMS) has said it hopes the measures, which include new data partnerships with the US and other countries, will get around existing trade barriers associated with data rules.
The Government hopes the changes can help facilitate more data transfers between the UK and other nations in areas such as GPS navigation, online banking and even law enforcement."
**Please note, that until this is made law and is officially announced by the British Government, we still recommend all British website owners to make sure their site is fully compliant with EU data and GDPR laws as well as cookie policies. **